Coach Mel has 20+ years of Human Resources and Operations management experience. She is an expert at empowering others, identifying the skills they have to overcome obstacles and guiding them on their journey to a life filled with purpose.
We started with a UX review of the website and briefed Mel about her view on "You Got Mel" corporate identity. After identifying the main improvement points for the website, we slightly reworked it both on desktop and mobile, embedded YouTube buttons, added lead generation form to collect user emails for free meditation session and Spotify podcast widgets.
With regards to corporate identity, we developed the logo and corporate apparel – tank tops, T-shirts, yoga pants, etc.